Our Team

Kiram Baloum- Founder & CEO | Kiram@jasmine.org.il

Kiram, an Arab-Israeli woman and community leader with significant management experience in the private and public sectors, has been with Jasmine since its inception. Kiram originally founded the Women’s Unit at the CJAED (Center for Jewish-Arab Economic Development), and has grown Jasmine into the well-known and successful not-for-profit it is today. Kiram has been deeply involved in building all of Jasmine’s programs and developing its extensive partnerships, which allow Jasmine to have a presence and impact throughout Israel. Kiram has been recognized by the women’s magazine “The Marker” as one of the 20 women leading social change in 2006, of the 20 most influential women in the country in 2009, and of 30 most successful Arab women leaders in the Arab society in 2013.


Sigal Ricardo- Office Manager & CEO Assistant | Jasmine@jasmine.org.il

Sigal has vast experience in sales promotion and business management. Sigal has B.A. in Photography specialized in Science and Industry. Currently working as CEO Assistant and as Jasmine's programs coordinator.


Arwa Rinawi- Kassem - Resource Development Manager | Funds@jasmine.org.il

Arwa, a lawyer by profession, has a vast experience in strategic planning, knowledge development and resource management. She participated in a MEPI program in 2008, LBFP (Legal and Business Fellowship Program). Arwa has worked with various funders from the US and Europe, has excellent fluency in three languages and good interpersonal skills. She currently works as the Resource Development Manager in Jasmine Organization.


Doha Akram- Administrative Manager | Doha@jasmine.org.il

Doha is a B.A. student in Behavioral sciences Rupin Academic Center. Currently working as Administrative Manager in Jasmine organization.


 Avital Za’arur- CPA | azaroor@012.net.il

Avital is an independent CPA. She has over 20 years of experience as an auditor, tax advisor, accountant and as a CFO. She was the CFO of several private and public companies, including hi-tech companies. She specializes in analyzing processes in companies and implementation of procedures. Avital is also an advisor of the Ministry of Economy for small and medium sized businesses, is one of the owners of Us For You Ltd. And owns her own accounting firm.


 Bliha Metzger, Adv.- Legal Advisor | bilimlaw@gmail.com

Bilha received her LL.B. with honors and also holds an LL.M. degree. Bilha is a partner and founder in the law firm Motai-Metzger-Garbawi and leads its corporate department. Bilha served in the Israeli police and today she represents clients in all courts in Israel and also acts as a lecturer in small and large companies and at the Ministry of Transport and Road Safety.  Bilha is a member of the "Future Leadership Forum" of the Israel Chamber of Commerce and had graduated from various courses of the Israeli police and the Israel Bar Association.


Naomi keren - Social Media Manager | kerennaomi3@gmail.com

Naomi keren, A freelance content and copywriter with a special interest in social media and fundraising campaigns for non-profits; related experience includes fundraising for the Pink Lemon Tree and Homeless World Cup organizations.


Nitzan Barazani Strategy and business development | Wesource - Jasmine info@jasmine.org.il

Education: Industrial Engineering and Management (B.Sc.), specializing in information systems and production management, Technion - Israel Institute of Technology 
Work experience: Business development consulting at Jasmine Organization
Owner at "Bar Nihul" – Strategy and realizing business goals

 Orli Rudoy - Digital marketing manager | orlirudoy@gmail.com

An expert at developing marketing and differentiation strategies, building brands and targeted marketing plans, and executing marketing plans on all channels: social media including LinkedIn, Facebook, YouTube, Digital campaigns, landing pages, and newsletters. Over 15 years’ experience in key positions as marketing manager, brand manager, and segment manager at large national and multinational companies such as Neopharm Group, Shufersal, Unilever, and P&G.  MBA, specializing in marketing, College of management. BA with honors in business management and economics, specializing in marketing, Ruppin Academic Center